Innovative Online Delivery Process
Ordering a product online is often like a black box. You order. If you are lucky, you get an order confirmation with a tracking number. However you typically get very little visibility into the process. A more advanced order method is the one Dominos Pizza uses. You get to see where your pizza is in […]
Don’t Build Your Network, Nurture It
Over the years I have tried many methods for growing my business. I’ve hired internet marketing firms to implement direct marketing programs or improve my Search Engine Optimization (SEO). I’ve worked with PR firms who secured me key spots in national newspapers, magazines, and television. And I’ve paid out large sums of money for online […]
Why Being Different Can Kill Your Business
Being different for the sake of being different is a losing proposition. So how do you stand out from the crowd? Find your true differentiator. In Atlantic City, New Jersey, a tourist destination known for its boardwalk and beach, you’ll find dozens of t-shirt shops, restaurants, massage parlors and palm readers. Each store offers pretty […]
Welcome to Our New Website
On Friday July 11, 2014, we launched this new website. It has been 4 years since the last website refresh. We hope you like it and welcome any comments you may have! Stephen Shapiro
2 Ways to Change the Outcome of Anything
If you want to see real change in your business, you need to change the process of getting there. Fortunately, it’s a lot easier than you think. You read about it all the time—amazing stories of survival. Regular humans enduring extraordinary conditions to stay alive. This is not a complete surprise if you understand that […]
New Cool Technology Tools
In an earlier post, I wrote about how using SlideShark, AppleTV, a router, and other technologies can allow you to do some very cool things with your presentations. For example, you can present without wires and write directly on the slides. Unfortunately AppleTV can be flakey and using hotel Wifi is always risky. And SlideShark […]
When Sameness is Goodness
Today is my 50th birthday.After reflecting on what has transpired over the last year, I realized that the past 12 months were a lot like the year before that.My income is pretty much the same.I am still giving the same number of speeches on innovation. I’m on the road the same number of days. I haven’t […]
The Real Power of Purposeful Tangents
In a blog entry of mine last year, I discussed the concept of “Purposeful Tangents.” (if you’ve not read it, I encourage you to do so) In that article, I mentioned I was going to take a class with master magicians. Well, I just completed the training, and it was beyond my expectations. I felt like […]
Cool Tools for Presenting
Do you give presentations as part of your job? What if you could draw directly on your slides while standing in the audience? For a while now, I have been using some fun technologies that allow me to make my presentations much more engaging. What You Need AppleTV A wifi router An iPad (I use […]
Discovering Your Blindspots
Here’s a video I recorded for “The Art of Sales” event in Canada. In it I talk briefly about two common innovation blindspots, and how to shine a light on them.