Innovation Insights
by Stephen Shapiro

In today’s episode we explore one of the lenses from Invisible Solutions: #19 PAIN VS GAIN.

We often hear the expression “Build it and they will come.” With innovation, a more accurate statement is “Eliminate a pain and they will come.”

2020 was a year of crises and innovation. Challenges and opportunities. Last year we saw the rapid adoption of new virtual technologies during the pandemic. We saw a similar adoption of new technology during another crisis 40 years ago. This is the story of technological adoption, adaptation, and innovation.