In today’s episode, we explore how changing just one word in a problem statement can unleash an entirely new range of possible solutions – including new business models.
We explore 3 lenses in particular:
- #15: SUBSTITUTE – change a word, including but not limited to synonyms.
- #10: HYPERNYM – use a word that is less specific (more abstract)
- #15: HYPONYM – use a word that is more specific (more detailed)
I share a wide range of stories from NASA, book creation, meat companies, and restaurants.
This is a powerful example of how subtle changes can have a profound impact on your solutions.
If you really want to better understand how to use the lenses, this is one that you don’t want to miss!