To Sell Your Product, Stop Trying to Sell Your Product
The key to convincing people that your innovation is great is to sell them on something other than your innovation… “What’s the best way to sell innovation?” This was a question I was recently asked by a client. He’s an innovation leader in his company and he wanted to sell the concept of innovation internally, […]
Price Drives the Perception of Value
Price drives the perception of value, and unfortunately most customers don’t understand value… Do you know what your customers really value? When I first started my business as a professional speaker, I realized that I didn’t have a clue. In order to find out, I did an experiment called PW3 – “Pay What We’re Worth.” […]
The Type of Game That Kills Creativity and Innovation
There are two types of games. One kills creativity and the other is for kids… Business is serious. Right? But what if we could game playing to enhance our businesses? Games can be a useful tool for enhancing creativity. They make work more fun, they reduce stress, and they get people in action. However, not […]
A Strong Corporate Culture Can Kill Your Recruiting and Retention Efforts
Is your organization a cult? Most are, and this high level of commonality can hurt your innovation efforts… The recruiting and retention efforts of most organizations are not designed to attract and retain a diverse group of innovation personalities: analytical, methodical, creative, people-oriented. They are designed for one style only–the style that is consistent with […]
Blockchain Video Interview with Paul Golding
I first met Paul Golding 10 years ago in the UK when we were both doing innovation work for a mobile phone company. I always admired Paul’s understanding of technology – not just from a bit and bytes perspective, but from a business perspective. He knows how to extract value from everything he does. We were […]
A $2.4 Billion Lesson All Innovators Should Heed
Being different is not the same as being differentiated… After years of development and $2.4 billion in investment, the Revel Casino opened its doors to the Atlantic City Boardwalk on April 2, 2012. This beautiful hotel is top-notch, sophisticated, and classy. I know. I visited it. To differentiate themselves from other casinos in the area, […]
Four Free Hacks to Make Your Travel More Comfortable
I am on the road nearly 200 days a year. With over 30 years of travel under my belt, I’ve discovered many simple and free ways to make your travel more enjoyable. Here are my four favorites. I hope you like them as they’ve made my life a lot better. Keeping Window Shades Closed After […]
The Power of the Innovation Retreat Week
Busy entrepreneurs need to step away from the business in order to grow their business… As entrepreneurs, we are all busy. There never seems to be enough time to complete even the basic tasks we need to accomplish. So, when do we have time to innovate? 5 years ago, I realized that it felt like […]
To Find Better Solutions to Your Challenges, Use This Eye-Opening Technique
Your past experience could be creating blind spots that are limiting your ability to see better opportunities… In an earlier article, I wrote about why expertise is the enemy of innovation. Our past experiences blind us to potentially new and different opportunities in the future. Therefore, we somehow need to shift our view of the […]
The Evolution of My Speaking Video
In a post last week, I shared with you my most recent demo video. Over the years, I’ve had several different versions. In this post, I share my four primary demo videos from over the years. Although I’ve had other videos for specific purposes (e.g., a Personality Poker demo video), they aren’t included here. I’m […]