Innovation Insights
by Stephen Shapiro
We can learn a lot about innovation by studying linguistics… The other day I found some old VHS tapes (for those a bit younger than I am, this was the predecessor to the DVD). On
The key to convincing people that your innovation is great is to sell them on something other than your innovation… “What’s the best way to sell innovation?” This was a question I was recently asked
Price drives the perception of value, and unfortunately most customers don’t understand value… Do you know what your customers really value? When I first started my business as a professional speaker, I realized that I
There are two types of games. One kills creativity and the other is for kids… Business is serious. Right? But what if we could game playing to enhance our businesses? Games can be a useful
Is your organization a cult? Most are, and this high level of commonality can hurt your innovation efforts… The recruiting and retention efforts of most organizations are not designed to attract and retain a diverse
I first met Paul Golding 10 years ago in the UK when we were both doing innovation work for a mobile phone company. I always admired Paul’s understanding of technology – not just from a
Being different is not the same as being differentiated… After years of development and $2.4 billion in investment, the Revel Casino opened its doors to the Atlantic City Boardwalk on April 2, 2012. This beautiful
I am on the road nearly 200 days a year. With over 30 years of travel under my belt, I’ve discovered many simple and free ways to make your travel more enjoyable. Here are my
Busy entrepreneurs need to step away from the business in order to grow their business… As entrepreneurs, we are all busy. There never seems to be enough time to complete even the basic tasks we
Your past experience could be creating blind spots that are limiting your ability to see better opportunities… In an earlier article, I wrote about why expertise is the enemy of innovation. Our past experiences blind
In a post last week, I shared with you my most recent demo video. Over the years, I’ve had several different versions. In this post, I share my four primary demo videos from over the
I am thrilled to share with you my new demo video. The team at Video Narrative did an incredible job of pulling this together. We had one design principle: Don’t sell; educate. We didn’t want
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