Innovation Insights
by Stephen Shapiro

Podcast Cover Art E12 web

Podcast E12: Brainstorming is Stupid

Everyone loves brainstorming. Right? Unfortunately, the way most teams run their sessions is ineffective and inefficient.

But what if there is a better way?

In todays’ episode, I explore the 5 problems associated with traditional brainstorming. For each, I give you a better way that will help improve every session. Doing this will move them stupid to stupendous.

The 5 problems with brainstorming:

  • Poorly defined challenge
  • Lack of diversity
  • Group think
  • Single threading
  • Event-based

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Learn more about Best Practices are Stupid

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