Innovation Insights
by Stephen Shapiro

If you want to grow your company, you’ve got to learn to let go of any task that doesn’t set you apart from the competition. *** I recently spoke at an event where attendees were

John C. McGinley, best known for his role as Dr. Cox on “Scrubs” was interviewed on The Opie and Anthony Show. He was asked how he memorizes a script. He gave three steps: He writes

Think about the last speech you saw. Think about the structure of the speech. Many speakers use the “tell them what you are going to tell them, tell them, and then tell them what you

Starting today I will be writing a regular column on innovation for Forbes.com. As a result, there may be a bit of a slow down on this blog while I write articles for them and

Imagine you are a company that produces products for consumers. It could be toothpaste or soft drinks. You decide that your differentiator is your marketing. (Read one of my articles on “Innovate Where You Differentiate“)

Imagine that I am holding a glass of water. Here’s a question for you (you know this one)… What is the difference between a pessimist, and optimistic, an efficiency expert, and an innovator? The pessimist

According to a recent Huffington Post/YouGov poll 28% of Americans did not read a book last year. As an author, I find this both disappointing and yet not surprising. Fortunately most people read. But is

A technology expert friend of mine just started blogging. We discussed which topics should be the focus of his articles. He told me that he recently read about another technology blogger whose most popular blog

Imagine two groups of problems solvers. Group #1 is homogeneous. That is, everyone has similar personalities and areas of expertise. Group #2 is diverse and comprises a blend of different styles and experiences. Which group

Red Adair, the oil well firefighter, once said, “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” Over the years, I’ve learned this the hard

You’ve heard it before: To get more done, work smarter, not harder. One business innovator reveals what 3 things you can eliminate to help you do just that… For the past year, I’ve been experimenting

I was recently interviewed by Pedro De Abreu for an article on Virgin.com. Here’s a little taste… Every web site we visit, every book we read, every conference we attend, we are admonished to innovate,

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